
Corporate Identity defines the behavior of the company. It includes the logo designs, letterhead design; it is actually meant to combine design, management and business culture. It is mainly known as the brand or trademark as it helps in making company recognizable and its main motive is to obtain more and more clients.
A Corporate Identity is about making a business known. Through this you can transmit a positive image to stakeholders both within and outside the company. This is to be kept in mind that corporate identity provides the best recognition structure of the company so that people can know about certain services.
A design should try to express the story behind the company, should honestly convey what the company wants to attain and contribute.
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